What is Google Blogger?

Blogger is Google’s free of charge tool for developing blog sites. It can be found on the net at http://www.blogger.com.
Blogs, short for web-logs, are a form of online diary.

Getting Started With Blogger

You can make use of blogs for everything right from updating your mates and regarding your lifetime, providing your individual guidelines post, speaking about your political views, or concerning your experience in a topic of great interest. You are able to host blogs with numerous contributors, or you can run your own solo show. You can even use Blogger to make your personal podcast feeds.
Although you will discover fancier blogging applications available, the mixture of cost (free of charge) and overall flexibility tends to make Blogger the most effective deals around.

Setting Up Your Blog

Setting up a Blogger account will take 3 easy steps. Create an account, name your blog, and select a template. It is possible to host many blogs with the same account name, so you only need to do that part one time. In this way you can standalone your expert blog about your small business from your personal blog relating to dogs, for instance.

Hosting Your Blog

Blogger is going to host your blog for free on blogspot.com. Additionally you can use Blogger to quickly ftp your blog posts to your own web space. Be sure to have the appropriate website server settings from your internet provider, otherwise you may have irregular results.

Posting

As soon as your blog is set up, Blogger offers a simple WYSIWYG editor. (Whatever you see is what you get) This is not always a bad thing. Most blogging tools do not need strong html editors, and the ones which do often require java or other plug-ins.
Should you need more formatting options along with a larger window, you can use Google Docs to post to your Blogger blog. You could also do advanced modifying with HTML. Blogger offers an HTML tab to allow you to do this directly, although it does not allow JavaScript.

Email Your Posts

You can optionally configure Blogger with a secret email address, so you can message your posts to your blog. This really is handy for making improvements on the fly or updating from your cell phone or further mobile device.

Photos


Blogger will let you post photos from your PC and publish them to your blog. You could choose the simple design and size of your pictures, and they’ll be published to Bloggers’s hosting server space, and that means you don’t have to host the photos on a different website.
That doesn't mean you can't publish with photos that you've hosted in other places on the Web. Additionally you can utilize Picasa Web Albums to publish photos to your blog.

Google Video and YouTube videos can likewise be directly linked into your blogs posts.

Start a blog yourself

Blog sites have grown to be extremely effective tools for advertising products and services. It is possible to know how to commence a blog mainly because there are plenty of tools available to help anyone enthusiastic about creating their particular or expert blog. That features business owners who are trying to get their websites seen.

Before starting your blog, it's vital that you do some niche market analysis to find out what the ideal keywords and phrases are for your niche. Google has a keyword tool to help out with this research. For those who have by now situated you niche you can be wanting to find the keywords for it, but if you haven't just search a few topics you are interested in. You can find that which you are after.

Once you have found the keywords you wish to use, the time has come to get a domain that includes them. Make sure that your website name is not too long though so it is going to be easier to remember. A lot of people will bookmark it, but other people won't so be safe instead of regretfully. By getting your domain name before even owning a website you are helping to brand your domain according to the keywords people are browsing for.

You do not need that the name of your site reflects the products or services you find yourself promoting; just that it includes the keywords that people are looking for information about. This provides a keyword rich title that will pull people in so that you can sell to them after you have built a relationship.

Upon getting your domain name during the learning process of how to create a blog, it is time to secure web hosting for your site. The hosting account is where almost all the files for your website is going to be stored. Inside the web hosting account you will find a cPanel that allows you distribute files and create all the databases needed for your website. Most give the chance to download blogging platforms such as Wp, and Blogger.

Additionally, a lot of hosting service providers offer to the people who are simply learning how to start a weblog simple to gain access to services which help them create the look they want for their web sites. This is where you can connect your blogging platform with your site and then begin blogging to drive traffic your way.

After learning how to create a blog, you will need to learn more about easy methods to use capture pages to add to your own email list, and insert video for greater visibility. There are so many things that can be achieved with blogs, but if you are a business owner you may first need to discover ways to make your blog and keep visitors returning.

Effectively Use Blogs For Affiliate Marketing

An excellent technique for completely choosing your affiliate marketing strategy is to make use of blogging. These days, a lot of people have their own blog sites, so it makes sense to utilize blogging for your internet marketing. The below article will provide some outstanding different ways to utilize your blogging ventures to increase your internet marketing campaign.


To start with, you should ensure that you write a review on several of the products in your niche as you can. Nevertheless, ensure that you take the time to write high-quality reviews that folks will like reading. Carrying this out will demonstrate that you possess some knowledge in your niche, that should increase your reliability with your visitors. This may lead to additional traffic to your blogs without additional advertising techniques due to phrase of mouth.

Try recording an interview with the online affiliate holder. This will provide you with a lot more credibility since people are seeing that there is a face behind the real owner of the product you are marketing. Additionally, they are going to realize that your blog is the best one simply because the affiliate owner is conversing with you. If possible, get in touch with the affiliate owner and schedule an interview.

Do some research on all the different internet marketing sites in your niche, and discover certain problems with them that they have not addressed. In your blogs, it is possible to address some of these common problems that other people have, and then provide certain solutions that you simply offer. This is a very good way of giving your self a benefit over the competitors. At any time people you can provide them ways to fix their problems, they are going to rush to your site.

Create a resource page for your blog. This page is a post which has links to the other articles in your site. This will help direct visitors to a particular page of yours that they wish to study. A resource page is a particularly helpful post for your readers, so you should take the time to create one.

And finally, record some video demonstrations of the products you are promoting. There are numerous reasons why you could you do this. For just one, it will help bring some extra realism into your marketing since people can see and hear you, instead of just having it written in words, which people really do not trust as much as video tutorials. Number two, it can be faster and easier for people to understand most of the benefits a product has when it is in video than in key phrases. Third, it can sometimes be faster to do a video. For instance, if you are offering many different bonuses for a product, it could take a while to write it down into a web page rather than putting it together into a video.

Getting Indexed by Search Engines

If you read a lot of articles, guides, tutorials and any other materials about basic search engine optimization, getting indexed to search engines is the most important part of SEO after you've created your site and optimized its content. What will you do after you've uploaded those web pages, optimized the content as well as your meta tags? Getting listed in SERPs of course! Here's what learned about indexing web pages:


Submitting to Search Engines 

Many would say that submitting your home page to search engines is just a waste of time. Well, if your trying to submit on all those search engines then you really are just wasting your time. You can still do this method but my advice is to submit only to what webmasters' call "The Big Three", namely Google, Yahoo and MSN.

You can still get your web pages indexed without having to do this method. There are other ways, which I think are much better, that can help you get your site indexed in SERPs.

The Power of Social Bookmarking 

If you haven't heard if Digg.com or StumbleUpon.com then you're way behind in search engine optimization. These are samples of a social bookmarking sites which is similar to the ordinary bookmark tool we have in our web browsers' menu bar. The difference between the ordinary bookmarking and with social bookmarking are:

* you can access your bookmarks on any computer you use just by registering an account;
* and share your bookmarked sites/links with other members

Why Should I Submit to Social Bookmarking Sites? 

Here are the reasons I've learned why I submit to social bookmarking sites:

1.For fast indexing - high traffic social bookmarking sites are more frequently visited by search engine spiders. If you submit your site, the higher the chance you have getting indexed. 

2.For traffic - people love interesting topics, important news, humor and tutorials. 

3.Increase more traffic - posts on Digg, and other social bookmarking sites, also appears in SERPs, giving you a higher chance of visibility!

Social Networking Sites 

Do you like Facebook or Twitter? These are social networking sites where you can submit your links. Isn't that great?! Now the key to the successful use of social networking sites is you got to have lots of friends. Mingle with other members, join different groups, share your profile and be active, don't just login to your account to post a link. This link building technique is very helpful if you use it properly.

I find social bookmarking and networking as a part of link building technique that you can both use for work and have fun at the same time. Because you get to meet other webmasters doing link building of their own, you can exchange SEO tips and secrets, and the normal internet users you can interact with while doing work. And best of all you can even earn extra income by offering link building services to companies/sites that needs help with their search engine rankings.

Sitemaps

There are two types of sitemaps we can use, the XML and HTML sitemaps.


.XML Sitemap - This sitemap is used to inform search engines of pages that are available for crawling in a website.

.HTML Sitemap - This sitemap is for your visitors. It is used as a guide/navigation for visitors who are looking for a specific page, product or service you might be offering.

Now, you'll find these search engine optimization techniques quite easy to learn and do. Submitting your site or blog to the big three search engines can take you at least five minutes to do, social bookmarking and networking can be time consuming but it's all worth it, and submitting sitemaps to search engines is a must-do if you want to get all your web pages indexed.


The author of this article writes for Offshoring Inc - the low-cost Philippines staff leasing company that offers IT services such as website development, SEO services, as well as contact center services to multiple businesses around the globe.

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Learning the Difference Between XML and HTML Sitemaps

Although it is usually the website administrators and developers who have an in-depth knowledge of sitemaps, XMLs, HTMLs and other technical terms used in site maintenance, having a basic knowledge of these terms would help if you have a website of your own.


Whether it is a personal blog or a business website that you have, learning about the basics of these terms would help in maximizing its growth and earning potential.

What Exactly are XML & HTML Sitemaps?

Here, we will focus on two of the most common technical terms used in websites that not a lot of people are aware of, but usually encounter: XML and HTML. The acronyms stand for Extensible Markup Language and Hyper Text Markup Language.

Basically, a sitemap is a list of pages within a website which is easily accessible to search engine crawlers or online users. Sitemaps take the form of documents or web pages. What they do is make it easier for both the search engines and online users to find pages on the site itself.

Let's say that your website has ten web pages and an online user would like to know about your company history. Instead of manually going through each individual web page, a sitemap will make it easier for the user to find the information that they are looking for.

Now, take a look at the two types of sitemaps which are available:

1. HTML Sitemaps

This type of sitemap is used to sort of organize the different sections and pages of your blog or website through hyperlinks. They are typically listed in order of hierarchy, and usually include a description of each link.

2. XML Sitemaps

On the other hand, XML sitemaps organize the sections of a webpage through URLs using a special format. If HTML sitemaps are understandable by humans, XML sitemaps are 'understood' by search engines.

One of the most common tasks of a website administrator is to submit an XML sitemap to search engines like Google, Yahoo and Bing which just goes to show how useful a knowledge of XML sitemaps would be. Not only would it allow your website to be indexed quickly, but it also increases the ranking of your website when a particular keyword related to your site is searched for in these sites.

Differences, Benefits & Everything Else that You Need to Know about XML & HTML Sitemaps

Simply put, the difference between XML and HTML is that XML follows a standard format - so you can use the sitemaps for several search engines including Google, Yahoo and MSN. As for HTML sitemaps, since they include URLs or links to internal pages, there is actually no one standard that webmasters follow.


The good thing about using an HTML sitemap is that it gives your website visitors an easier time to search for specific content on your site. Similarly, an HTML sitemap allows your web pages to get indexed by the search engines. It also helps up the ranking of your site on the search engine, depending on how the HTML sitemap is created.

What about the benefits of an XML sitemap? This type of sitemap is more useful if your website has dynamic content, if your web pages aren't easily discovered by search engines, and if your site has a large archive of content web pages which are not linked with each other.

No matter which of these two types of sitemaps you decide to use on your website, the good news is that you can make the task easier with the help of XML or HTML sitemap generators. Go online and look for a tool that will allow you to automatically generate the specific sitemap type that you need.

At the end of the day, the success of your website lies in the number of return visitors that you will get - and making it easier for both online users and search engines to look for the information that they need through sitemaps is a step in the right direction.


One of the tools you can use is the HTML Sitemap Generator which makes it incredibly easy to create your own HTML sitemap.

Author : Ryan Whiteside
[via]

Google XML Sitemaps Plug-In (Overview)

The WordPress Google XML Sitemaps Plug-in is a feature which creates a very good sitemap that helps the search engines in the process of thoroughly indexing your blog or website. This plug-in also informs the Google algorithm in the architecture of your page or blog. When you have a sitemap in your site, the web spiders or crawlers can easily read its structure and navigate through your page effectively and precisely. Sitemaps make it a lot easier for Google, Bing, Yahoo and other search engines to crawl on your site and index the pages. The WP XML Sitemaps supports almost every WordPress created page and custom-made URLs.


XML, which stands for "extensible markup language" is the programming language used in writing sitemaps. If you don't have any knowledge about programming for your website, you will have a difficult time writing your sitemaps. But there's no need to worry because the WP XML Sitemaps plug-in will do the job for you. With this, a sitemap for your site can be generated with ease. You no longer have to write manually an XML file.

Different Tasks Performed by XML Sitemaps Plug-in

Aside from enabling the web spiders to index your blog, the WP Google Sitemaps plug-in also do the following tasks:

1. Send notification to Ask, MSN, Yahoo and Google each time the user uploads and publishes a new post or when the user makes revisions or edits to his or her pages.
2. The plug-in automatically makes pages with the URLs which were recently updated. These include the frequency these changes have happened and also the priority each link must receive.
3. This plug-in is very customizable, allowing users to import and include pages that are outside the WordPress applications.
4. Robot.txt file is optional. This communicates with the bots which are the precise whereabouts of your sitemaps.

Reasons to Use the XML Sitemaps

In the world of SEO (Search Engine Optimization), the primary rule is to have your pages indexed by search engines as soon and as effective as possible. This must be done to ensure that Internet users will find you when they browse various sites. Once you have installed your WP XML Sitemap plug-in, you will immediately notice the difference and you'll also see the benefits such as an increased traffic to your blog, more exposure, established presence on the web and high visibility among online users.

On Using the XML Sitemaps

Don't fret over using the sitemaps for the first time because the plug-in is easy to use. First, you need to search for the "Google XML Sitemaps" in your WP dashboard and then activate the plug-in before navigating to the settings page. Here are the things that you need to perform:

- Customize your basic options by making some changes in the basic options dialogue box.
- If you want to have sub-directories and sub-pages, make use of the "additional pages" section to add URLs.- Specify your website's sections with the sitemap content.
- Specify the things that you want to exclude from your sitemap in the excluded items section.
- The "frequencies and priorities" section allows you to specify how often search engines can crawl on your pages and the priority of the pages in the index.
- Finally, create an account at Google's webmaster tools and enter your sitemap's URL.

RSS Feeds and Search Engine Optimisation

RSS Feeds need to be optimised just like your HTML web pages. If you're already doing any level of search engine optimisation, then you'll find it easy to include your feeds into your projects. Better optimisation means better exposure and more subscribers.

Here are some simple steps to optimise your RSS feed for search engines.

TITLE

Like your articles, web pages and blog posts, the titles you use in your feeds should be keyword rich for search engines, while attracting people to read more.

LINKING

Links within a feed must use the full path, not a linked shortcut to ensure the link remains valid. If someone else is displaying your content, then there is always the risk that the link gets lost. If you've shown the full path, then a reader can copy and paste.

KEYWORDS

Keywords are not only for titles and within your content. Search engines like links to have keywords too. Ensure that any links to your website use keywords too.

SEARCH ENGINES

There is a secret to getting your feeds spidered fast by the major search engines. Create a personal account on My.Yahoo, My.MSN and Google+ and link your own feeds on the home page. Once you've done this, you can expect your feeds to be indexed by the search engines in around forty eight hours.

POPULARITY

Make your link popularity increase by submitting your RSS feeds, blogs and podcasts to directories. Go to http://www.rss-specifications.com/rss-submission.htm for a list of places to submit.

DESCRIPTIONS

RSS feed descriptions are short summaries of the article or blog content being listed. The purpose of the summary is to entice the reader to click on the link and visit the site containing the full article or content piece. Make sure you take the time to create quality summaries of your blog posts and articles.

ADS

You can use ads in your RSS feeds. Start with your logo on every feed. Branding is important, so make use of your RSS feed as another way to use it. If you're using Google Adsense, then add it to your feed. Go to the "ads" section and click on "feeds". Use a service like Feedburner to "burn" your feed, then use that URL as your reference, to ensure the ads get displayed in most readers

SUBSCRIBE

A no brainer? Not really. Make sure you subscribe to your own feeds. An alarmingly large number of publishers don't take this one simple step, so they don't know what their subscribers are seeing. Subscribing to your own feeds lets you not only see how it looks, but you can work on formatting and adding other elements to your feeds.

A IS FOR SHOWING UP FIRST!

Feeds in aggregators are often listed alphabetically, so if your feed is called Zooligist Digest, it's probably going to be at the bottom. You might not want to rename your site, but you might consider adding a keyword at the beginning of your name that moves it up the alphabetical list. Consider that you might rename the example to A Zooligist's Digest to get it better placed.

Optimising your RSS feed is no more difficult than optimising any other part of your website and following these simple guidelines should help you to get your RSS feed placed better. Like all optimising, it's an ongoing process and subject to the whims of search engine placement.

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